Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Burton Upon Trent

Burton upon Trent is situated on the bank of river Trent close to the border with Derbyshire. As per the 2011 census, the population of the town was 72 thousand 300. The local people of the town is known as “Burtonian”.  Burton is famously known for the production of beer, mostly with ingredient barley. The region of the Burton Bridge witnessed two wars. In the first war of 1322, the Earl of Lancaster was defeated by Edward II. The second war also called First English Civil War and it fought in 1643. In this war, Royalists captured the whole town. On the beginning of the modern period, it was a busy market town. The Burton-On-Trent is the main railway station of the town.

History

Ryknild Street which is built by Romans ran through Burton that connects camps at Letocetum, Lichfield, and Derventio. Later, it became a small district of Burton. During the 12th century, King John granted a royal charter to Abbot to hold a market every Thursday. Later on, the charter was renewed by other two kings i.e King Henry III and King Henry IV. Candlemas Day was one of the major annual fairs where trading of horses happened in large scale. Now, this fair is no longer celebrated in the other parts of England. During the Industrial Revolution, the Peel family plays an important role. In 2002, the Queen Elizabeth II visited the town for the celebration of the Golden Jubilee.

Government

The east Staffordshire Region is administered by Burton. The present MP is Andrew Griffiths. In the beginning of the 19th century, it became County Borough. The population was 50,000 at that time.

Geography and Demography

The capital city London is 109 miles from Burton. Another famous city Birmingham is just 30 miles far from it. The Derby region is much nearer to Burton than Stafford. The Trent and Mersey canal is also near to the city.  A reserved area for Animals i.e National forest is north of the city.  The town is situated at the altitude of 50 m from the sea level.  Two villages of the town are even located at more height than 50 m. The water of the Town contained a high percentage of dissolved salts. The quality of the water is favourable for the brewing industry. The latest population census came in 2011. As per the census, the Population of the town was 72 thousand 300.

Economy

Since many years, the brewing industry has been growing with fast speed.  It is still one of the major sources of income for the city. Some famous breweries are Coors Brewers Ltd, Molson Coors, Marston and much more in the row. The Burton Bridge Brewery i.e local company produces a number of famous beers such as Golden Delicious, Damson Porter, Stairway to Heaven and Bridge Bitter. The renowned brands such as Punch Taverns and Spirit Pub Company also have their headquarters in the city. The major tyre manufacturer provides much job opportunities to local people.

Transport

River Trent flows through Burton. A small ferry operated in the river since time immemorial. The Burton Old Bridge replaced by Ferry Bridge. A national level facility for bicycle commuters is also there.

Sports

There are total four separate football clubs that have been representing in the Football League. The clubs such as Lichfield Cricket Club, Dunstall Cricket Club, Burton Cricket Club and Yoxall participate in Burton and District Cricket league. The Burton Rugby Football Club recognised as oldest rugby union. It also has its International Weightlifting Team. The Powerhouse Gym club trains all round weightlifters.